the power of wild

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Wild vs. Cultivated

Wild blueberries are far superior to farm-grown, cultivated blueberries in both taste and health benefits. This is because wild blueberries are genetically diverse. A handful contains several varieties of wild blueberries, packing a powerful punch and delivering an unmistakable intensity. They are perfect for pies, smoothies, yogurts, jams, muffins, ice cream, and so much more.

This amazing little fruit also has incredible health benefits, including high levels of bio-nutrients and high antioxidant capacity. This is why wild blueberries are considered nature’s superfood.

fun facts:

  • Wild has 2X the Antioxidants of Cultivated Blueberries

  • Wild Blueberries combat stress in the wild by producing powerful phytonutrients like anthocyanins to protect themselves. These natural plant compounds help protect us from inflammation and chronic disease.

  • Wild has 72% more fiber and 32% less sugar per serving than cultivated.

  • Wild provides 25% more servings in every pound and more berries in every cup than cultivated blueberries.

  • The smaller Wild Blueberries mean better distribution of whole fruit in baking, cooking, and product applications.

  • More berries per bite means greater visual appeal, taste, and value for consumers.

Why should you include wild blueberries in your products?

A study by Wild Blueberry Association of North America found that by
SIMPLY SELECTING AND CALLING OUT ‘WILD BLUEBERRIES’ VS BLUEBERRIES ON A PACKAGE CAN MAKE CONSUMERS…

MORE APT TO BUY

Up to 70% more likely to buy products containing Wild Blueberries

BUY MORE

Up to 73% would buy more of a product if it contained Wild Blueberries

PAY MORE

Up to 64% reported they would pay a premium for products containing Wild Blueberries